Google has opened its first physical retail space in Chelsea, New York, which designed the Reddymade architectural studio to include cork furniture and recycled materials.
Welcoming its first visitors on June 17, 2021, the Google Store occupies the ground floor of the former Port Authority building – a huge art deco structure housing NYC headquarters.
Located on the corner of 15th Street and Ninth Avenue, the store’s glazed facade overlooks the entrance to Chelsea’s popular market opposite.
Architect Suchi Reddy from Reddymade worked with Ivy Ross, vice president of design, UX and research for Google Hardware, to create a retail experience based on their collaboration during Milan’s 2019 Salone del Mobile.
Elements of the Space for Being exhibition, including key principles of neuroaesthetics – a branch of science that examines how visual aesthetics can affect our bodies and minds – were the basis for the store’s design.
Warm and tactile materials such as wood paneling and furniture cork Daniel Michalik, were chosen to create an attractive mood in the main area. “Reddymade’s design makes it easier for the visitor to welcome those seeking help alongside those seeking their curiosity,” the statement on behalf of the studio said.
At the entrance, extruded glass pipes are hung between the floor and ceiling to create a space for imagination, where visitors are invited to interact with Google products and technologies through a series of screens.
The intention is “to reawaken visitors to the children’s miracle found in the technology and digital innovations shown,” the statement said.
Around the store, a thin black metal line follows the path of the fluid, drawing attention between the different screens of the product.
The central circular counter that acts as a desk has a neon halo, writing “Here for help” multiple times in the ring.
Optional seating in the form of benches, ottomans and chairs can be used by customers and those seeking product advice or assistance.
Illuminated “detection boxes” display Google products on the windows and allow passers-by to interact with them using augmented reality technology.
Many materials in the Google Store have been selected for their viable credentials, allowing the project to achieve LEED Platinum certification.
Among them are floors made from one hundred percent recycled factory waste of the Swedish company Bologna, and felt-like acoustic panels made of 100 percent PET plastic and containing at least 60 percent of the contents after consumption, American manufacturer Kirei.
Ross spoke with Dezeen in 2019 about how companies like Google “have an obligation” to be more sustainable.
She is also responsible for creating the Google Design Lab at the company’s Silicon Valley headquarters, as well as for expanding its hardware line, which she has been overseeing since 2016.
It’s a photo Paul Warchol, thanks to Google.
MEP engineer: Rosini Engineering
Civil engineer: Stratford Engineering
Accessibility and LEED Advisor: Steven Winters Associates
Lighting designer: Discovering a design group
Acoustic consultant: Lally Acoustical Consulting
Forwarder: Kuke & Logozzo
Processing / production: Bednark Studio
Glass manufacturer (Magic Space): AMG glass technology
Cork furniture: Daniel Michalik
Furniture Dealer: EvensonBest
Neon: Let it be neon