This week’s guests of DMTV Milkshake are Jeppe Christensen and Michael Andersen – CEO, ie CSO, of the lifestyle kitchen brand based in Copenhagen Reform. Reform works with architects and designers to offer sleek, modern kitchens – as well as its original cabinet system, which combines IKEA’s foundations and the front parts of Reform’s cabinet.
For this week’s Milkshake, we spoke with the co-founders about how they are able to bridge the physical and philosophical differences between American and European cuisines: “American cuisines are usually larger – we can basically see that in the size of the basket,” Andersen says. “Americans might prefer devices. I love American appliances – we don’t have them in Europe, where you have car-sized stoves and big, big refrigerators. This is a big difference from the European market – we hide appliances with built-in dishwashers, etc. But there are also many similarities – people like cold kitchens and good quality. ”
Also in this Milkshake: we hear how the Reform plans to grow in the years to come, the biggest business challenges arising from the pandemic (spoiler: raw material costs included) and controversy over the economy, plywood and plywood in kitchen construction, which you will surely want to hear if you are currently thinking about dedicating themselves to a plywood-based kitchen. “I think there’s a perception that a kitchen is built of plywood – compared to plywood or fiberboard – a much better kitchen, which I don’t really agree with,” Christensen says. “I think you have some of the best kitchens that work with fiberboard and plywood. It is a cheaper material, but it is a more stable material, which is good for the kitchen. It’s a misunderstanding we sometimes see in the US – in Europe some of the highest quality, most expensive kitchen brands you can find in the world are literally building their kitchens on fiberboard and plywood. “
Join the guys – and hear if Kanye West will soon be joining Jean Nouvel and many others on their list of design partners.
Diana Ostrom, who has written for wallpaper, interior design, ID, The Wall Street Journal and other newspapers, is also the author Distant places, travel newsletter.
Milkshake, the first regular DMTV (Design Milk TV) series, shakes up the traditional interview format by asking designers, creatives, educators and industry professionals to randomly ask questions from their favorite dish or bowl. During their honest discussions, you will not only peek into their personal collections of home accessories, but also valuable insights into their work, life and passions.