Architectural firm Snøhetta has created a break from the digital world that libraries are talking about, with A Better Place to Think, a pop-up store in Oslo for the tablet brand.
Located right next to the city’s main shopping street, the temporary store is designed to display tablets of a brand that has a paper-like surface.
Snøhetta the design is sought after in libraries, which have split wooden tables, leather banquets and small domed reading lamps.
The Norwegian studio wanted to encourage contemplation and concentration through the spatial qualities of the pop-up.
“In today’s fast-paced and digitalized society, finding a place for focused thinking can be a challenge,” Snøhette founder Kjetil Trædal Thorsen told Dezeen.
“For an outstanding pop-up store, we wanted to replicate the quiet environment of libraries – clean and open spaces, gloomy aesthetics, neat structures and focused reading zones.”
A better place to think features two concentric rings of tables and seats, with an inner ring made up entirely of standing tables, and an outer ring containing blocks of sitting tables, benches and sofas.
The handmade light installation is inspired by the energy and movement of the handwriting line.
The walls and ceiling are painted in a “calm and sober” dark blue color, with white acoustic panels and shelves covering most of the wall space.
Matte finishes on walls, panels and oak furniture are intended to resonate with the material qualities of paper.
The pop-up design wants to emphasize the enduring value of buying bricks and mortar.
“While consumers are becoming increasingly digital in their shopping habits, especially during a pandemic, we see value in allowing our customers to experience that‘ wow ’moment of writing on one of our paper tablets for the first time,” he said. extraordinary founder and CEO Magnus Wanberg.
Founded in 1989, Snøhetta has offices around the world.
Its recently completed buildings include the glittering headquarters of Le Monde Group in Paris and the El Paso Children’s Museum, which has a roof vaulted with barrel-like clouds.
It’s a photo Calle Huth.